CREDIT AGRICOLE

SERIES

Problem to solve: 

How to become the preferred bank of the French in a context of increased distrust?

Context: 

The banking sector has quickly polarized into two types of communication. Collective messages have become standardized across the industry, while online banks continue to focus on transactions and efficiency. It was time for Crédit Agricole Group to reaffirm the distinctiveness of its universal local banking model, with over 54 million clients, 11.8 million members, and 154,000 employees worldwide.

Idea: 

Create an ambitious popular format that talks not (only) about banking but primarily about people. A series.
An ambitious format to showcase the strength of the Crédit Agricole Group's universal model:

✅ Speaking to everyone, individually
✅ Speaking about everything
✅ Speaking for all life moments

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In just under 6 months, Crédit Agricole has become the leading brand in its sector on social media, in terms of followers and engagement: 1.4 million followers across 5 key platforms, millions of video views, and hundreds of thousands of interactions each month. An ambitious strategy driven by the series @ChezlesDéon, featuring nearly 300 humorous or educational pieces of content, depicting the adventures of a family, their friends, and neighbors, reflecting the universality and utility of our brand.

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