RED STAR
CAMPAIGN
Problem to solve:
For this historic season marking Red Star's return to Ligue 2 BKT at Bauer, the Red Star wanted to offer more than just a kit: a collection for a celebration. How to promote the jersey season 24-25 in the most Red Star way?
Context:
In Saint-Ouen, north of Paris, Red Star FC is more than a club; it's an institution. As you walk through the city, you quickly realize the club is everywhere. Near the Bauer stadium, in conversations, in restaurants, bars, at the barber’s... and even in unexpected places. The club pulses with the rhythm of the city, and the city pulses with the rhythm of the club.
Idea:
For the launch of the new 2024-25 jerseys, Red Star decided to make a bold statement by highlighting its territory and the people who live, sing, and cheer for the club
