Problem to solve: 

Make Europe 1 the top choice radio station in a crowded landscape with many back-to-school campaigns.

Context: 

Redefine the listening contract and make Europe 1 the preferred radio station.
*The true benefit for listeners: why choose Europe 1 over other stations.



 

Idea: 

Reaffirm Europe 1's mission as a leading generalist radio station by highlighting its ability to inform, entertain, and accompany listeners throughout the day. Europe 1's greatest distinguishing value, its historical DNA, is its narrative quality. It excels at telling stories, capturing, and holding attention with compelling narratives.

 

A campaign to demonstrate what happens to those who take the time to listen.