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FRANCE.TV

OTT REPLAY PLATFORM / PUBLIC FRENCH TV CHANNEL 

Context: 

France.TV is the video platform (OTT) of all French public TV channel. As a public television group, France Télévisions places the viewer at the heart of its concerns by federating all audiences with sustainable and content full of brand purpose. 

Problem to solve: 

If platform is well known in France, most of viewer didn’t even know that they could watch primetime before primetime, from 6AM. A way to be one step ahead by contextualizing consumers insight with programs.

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