Context: 

We have never talked so much about storytelling without taking a step back on the narration, it's own story and structure. Constantly striving to see how leverage cultural understanding create better connections between people & brand, my master's thesis was the perfect way to emphasize a specific and fascinating subject. A subject combining heroes storytelling of our myth and society and the specific approach of heroes storytelling in the sport brand.

 

In other words... A curious subject to know which storytelling link there's between Lord of the Ring, myths and Nike: Take It To The Next Level campaign... 

​