AXA MENTAL HEALT
1st PRICE
Problem to solve:
It has long been recognized that people’s state of mind has an influence on their eating behavior. Conversely, there is growing evidence that food not only impacts well-being but also the prevalence of some mental illnesses (depression, Alzheimer’s, etc.).
Indeed, Gut-brain-axis studies show that a lack of a specfic bacteria can be correlated with depression symptoms.
Context:
AXA organized a competition to publish best design concept on their 2020 Foresight Report on The Future of Mind Health and Well-being. This publication is partly the result of an AXA event on Milan as well as numerous discussions with internal and external experts from around the world. This Foresight Report explores the future trends likely to be shaping mind health and well-being by 2030. My team and myself won the first prize for our perspective concept on mental health, published on 4 pages in the 2020 Foresight Report.
Concept
Microbiota refers to all microorganisms living in a specific environment. Humans host multiple microbiotas in their body. The most important are those in the intestines, as these are vital to the digestive, metabolic, immune and neurological functions.
Dysbiosis (disbalanced or impaired microbiota) could effect various neuropsychiatric diseases and might be linked to stress and depression. Several therapeutic approaches exist for dysbiosis, and one of the most promising today is nutrition.
Through BeBiot, a fictional Strategic planning and design application, ISCOM group and myself explored nutrition as therapy and imagined its massive, non-intrusive democratization in 2025. Feeling tired? In bad shape? Stressed? It may be time to check-up on your microbiota.
